To have an open house or not to have an open house over the Thanksgiving weekend: that is the question! Many sellers assume that holiday weekends are less than favorable times to have an open house. Some real estate agents disagree.
Having an open house over a holiday weekend often results in far less competition. Typically, the number of open houses during the Thanksgiving holiday is less than half what a normal weekend might have. That means your home may get more exposure than it would on a non-holiday weekend.
More serious buyers
Since many people are spending that weekend at home rather than at work, it may be the best opportunity for them to get out and look. When the buyers are motivated, they are more than happy to shirk Black Friday shopping leftovers in hopes of finding the right house. A recent survey of real estate agents revealed that two-thirds of them believe a holiday home seller is more serious and over sixty-one percent believe holiday buyers are also more serious.
If a buyer needs to complete the deal prior to the end of the year for financial reasons, the Thanksgiving weekend is the last opportunity for a big push toward that goal. Homebuyers waiting for their year-end bonuses to add to their down payment often take advantage of the holidays to house hunt.
Young couples seeking to relocate nearer to family most often “come home” for the holidays. Since they are in the area, they may take the time to see what is available on the market. Exposing your home to buyers during this time may give them the impetus they need to make the move.
Holiday open house best practices
Holding an open house over a holiday weekend has both advantages and disadvantages. Here are some best practices to make sure your open house is a success.
- DON’T over decorate. While buyers may adore your holiday décor, they also want to be able to see the home’s features.
- DON’T forget to remove holiday feast leftovers. This includes airing out the smells of cooking from the days before.
- DON’T hang around. Find a special place to take your family while your agent handles your open house. Buyers may be uncomfortable asking serious questions with the homeowner present.
- DO put your pet in a safe place. Strangers in the home can make your pet anxious and potential buyers may find animals frightening or off-putting.
- DO turn on all the lights. In the winter, the sun sets early, and even a daytime open house may suffer from a cloudy day. Potential buyers prefer light bright rooms which means windows and blinds should be open as well.
- DO keep the heat to a comfortable temperature. While your family may prefer it cooler or you are looking to conserve energy, a buyer usually prefers a warm and cozy feel.
Compliments of Virtual Results